Winline / Wednesday — Pulse
01 ← all work Winline · 2026
Advertising · AI video

Winline / Wednesday

The recognisable Wednesday choreography moved into a branded basketball arena — with new spatial logic, crowd, light and movement.

client
Winline
year
2026
format
AI video
duration
20 sec
partner
ZheeShee Studio
full film · with sound kinescope
brief

Move the recognisable choreography and body language of the original scene into a new space — a basketball arena with Winline branding and a group of cheerleaders in the background.

production challenge

The movement and performance of the lead had to be preserved precisely, the original camera angles rebuilt in the geometry of the new location, and the crowd made to behave believably.

Pulse role
  • visual adaptation of the idea
  • generative production of every shot
  • transfer of choreography and performance
  • building the new location
  • animation
  • edit of the production cut
Project team
Generative production — Pulse
Final post, colour and graphics — ZheeShee Studio
Pulse