/* Pulse — общая таблица стилей страниц кейсов.
   Визуальная система главной: кремовый фон, чёрный инверс, оранжевый акцент. */
:root {
  --bg: #FBFAF7;
  --bg-inverse: #0E0E0F;
  --surface: #FFFFFF;
  --ink: #0E0E0F;
  --text: #4B4C50;
  --meta: #6E6F73;
  --hairline: #D6D5D2;
  --orange: #E16638;
  --orange-text: #A8330A;
  --orange-pale: #F0A183;
  --cream-plate: #F1EBDE;
  --sans: 'Onest', -apple-system, BlinkMacSystemFont, 'Segoe UI', system-ui, sans-serif;
  --display: 'Unbounded', 'Onest', sans-serif;
  --mono: 'Martian Mono', ui-monospace, monospace;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: var(--orange-text); text-underline-offset: 3px; }
a:hover { color: var(--ink); }
.cta a:hover { color: var(--orange); }
:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 3px;
}
.cta :focus-visible { outline-color: var(--orange-pale); }

.container { max-width: 1480px; margin: 0 auto; padding: 0 56px; }

nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
  padding: 22px 56px;
  border-bottom: 1px solid var(--hairline);
}
.logo {
  font-weight: 800;
  font-size: 26px;
  color: var(--orange);
  letter-spacing: -0.04em;
  line-height: 1;
  text-decoration: none;
}
.nav-links { display: flex; gap: 30px; align-items: center; }
.nav-links a {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text);
  text-decoration: none;
}
.nav-links a:hover { color: var(--orange-text); }
.nav-links a.nav-cta {
  background: var(--orange);
  color: var(--ink);
  padding: 10px 18px;
  border-radius: 8px;
  font-weight: 500;
}
.nav-links a.nav-cta:hover { background: var(--ink); color: var(--bg); }

/* Переключатель языка */
.nav-right { display: flex; align-items: center; gap: 14px; }
.lang {
  display: flex;
  align-items: center;
  gap: 2px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.lang a, .lang .lang-current { padding: 13px 7px; border-radius: 8px; text-decoration: none; transition: color 0.2s; }
.lang a { color: var(--meta); }
.lang a:hover { color: var(--orange-text); }
.lang .lang-current { color: var(--ink); }
.lang .lang-sep { color: var(--hairline); }

.proof-row {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 10px 28px;
  margin-top: 18px;
  padding-top: 14px;
  border-top: 1px solid var(--hairline);
}
.proof-row li {
  display: flex;
  gap: 9px;
  font-family: var(--mono);
  font-size: 9px;
  line-height: 1.5;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--meta);
}
.proof-row li::before {
  content: '';
  flex: none;
  width: 5px; height: 5px;
  margin-top: 4px;
  background: var(--orange);
}

.crumbs {
  display: flex;
  align-items: baseline;
  gap: 16px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--meta);
  padding-top: 44px;
}
.crumbs .num { color: var(--orange-text); }
.crumbs a { text-decoration: none; }
.crumbs .right { margin-left: auto; }

.case-head {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
  gap: 56px;
  align-items: end;
  margin-top: 26px;
  padding-bottom: 30px;
  border-bottom: 1px solid var(--ink);
}
.case-head .kind {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange-text);
  margin-bottom: 18px;
}
.case-head h1 {
  font-size: clamp(32px, 3.8vw, 50px);
  line-height: 1.03;
  font-weight: 800;
  letter-spacing: -0.05em;
  text-wrap: pretty;
}
.case-head p {
  font-size: 17px;
  line-height: 1.5;
  color: var(--text);
  margin-top: 16px;
  max-width: 46ch;
  text-wrap: pretty;
}
.facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px 24px; }
.fact-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--meta);
}
.fact-value { font-size: 19px; font-weight: 700; letter-spacing: -0.03em; margin-top: 6px; }

/* Плеер: iframe создаётся только по клику */
.player-wrap { margin-top: 36px; }
.player {
  position: relative;
  aspect-ratio: 16 / 9;
  background: var(--bg-inverse);
  overflow: hidden;
}
.player.vertical {
  aspect-ratio: 9 / 16;
  max-height: 82vh;
  width: auto;
  margin: 0 auto;
}
.player iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.player-poster {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
  padding: 0;
  background: var(--bg-inverse);
  cursor: pointer;
  display: block;
  overflow: hidden;
  text-align: left;
}
.player-poster picture { display: contents; }
.player-poster img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.player-poster .veil {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(14,14,15,.30) 0%, rgba(14,14,15,.20) 45%, rgba(14,14,15,.72) 100%);
}
/* Типографская обложка вместо кадра, пока кадры не переданы */
.plate {
  position: absolute;
  inset: 0;
  background: var(--bg-inverse);
  padding: 40px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.plate .plate-kind {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--orange-pale);
}
.plate .plate-title {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(26px, 3.4vw, 46px);
  line-height: 1.04;
  letter-spacing: -0.05em;
  color: var(--bg);
  max-width: 24ch;
  text-wrap: pretty;
}
.play-badge {
  position: absolute;
  left: 40px;
  bottom: 40px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: var(--orange);
  color: var(--ink);
  border-radius: 999px;
  padding: 12px 20px 12px 16px;
  font-size: 15px;
  font-weight: 700;
  letter-spacing: -0.02em;
}
.player-poster:hover .play-badge { background: var(--bg); }
.player-meta {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding-top: 12px;
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--meta);
}

.twocol {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 56px;
  margin-top: 80px;
}
.col-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--meta);
  border-top: 2px solid var(--hairline);
  padding-top: 12px;
}
.col-label.lead { border-top-color: var(--orange); }
.col-text {
  font-size: 18px;
  line-height: 1.55;
  margin-top: 14px;
  max-width: 52ch;
  text-wrap: pretty;
}

.scope {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr);
  gap: 56px;
  align-items: start;
  border-top: 1px solid var(--hairline);
  margin-top: 72px;
  padding-top: 28px;
}
.scope-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--meta);
}
.scope-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px 32px;
  font-size: 16px;
  line-height: 1.45;
  list-style: none;
}
.scope-list.single { grid-template-columns: 1fr; }
.scope-note {
  font-size: 17px;
  line-height: 1.55;
  color: var(--text);
  margin-top: 18px;
  max-width: 60ch;
  text-wrap: pretty;
}

.credits {
  border-top: 1px solid var(--hairline);
  margin-top: 72px;
  padding-top: 28px;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr);
  gap: 56px;
}
.credits-list { display: flex; flex-direction: column; gap: 10px; font-size: 17px; font-weight: 600; letter-spacing: -0.02em; }
.credits-list span { font-weight: 400; color: var(--text); }

.status-plate {
  background: var(--cream-plate);
  margin-top: 80px;
  padding: 40px;
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 40px;
  align-items: end;
}
.status-plate p {
  font-size: clamp(20px, 2vw, 26px);
  font-weight: 600;
  line-height: 1.3;
  letter-spacing: -0.03em;
  max-width: 42ch;
  text-wrap: pretty;
}

.cta {
  background: var(--bg-inverse);
  color: var(--bg);
  margin-top: 96px;
  padding: 64px 0 0;
  overflow: hidden;
}
.cta-row {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 32px;
}
.cta h2 { font-size: 32px; font-weight: 800; letter-spacing: -0.045em; }
.btn-primary {
  background: var(--orange);
  color: var(--ink);
  padding: 15px 28px;
  border-radius: 12px;
  text-decoration: none;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.02em;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  margin-top: 22px;
  transition: background 0.25s ease, color 0.25s ease;
}
.btn-primary:hover { background: var(--bg); color: var(--ink); }
.cta-contacts {
  display: flex;
  flex-direction: column;
  gap: 6px;
  text-align: right;
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #9A9BA0;
}
.cta-contacts a { color: #9A9BA0; text-decoration: none; }
.cta-contacts a:hover { color: var(--orange); }
.wordmark-bleed { position: relative; height: 212px; margin-top: 36px; overflow: hidden; }
.wordmark-bleed span {
  position: absolute;
  right: -54px;
  bottom: -28px;
  white-space: nowrap;
  font-size: clamp(120px, 15vw, 210px);
  line-height: 1;
  font-weight: 800;
  letter-spacing: -0.055em;
  color: var(--orange);
}

@media (max-width: 900px) {
  .container { padding: 0 24px; }
  nav { padding: 14px 24px; }
  .nav-links { gap: 16px; }
  .nav-links a:not(.nav-cta) { display: none; }
  .nav-right { gap: 8px; }
  .lang a, .lang .lang-current { padding: 12px 6px; }
  .case-head { grid-template-columns: 1fr; gap: 28px; align-items: start; }
  .player.vertical { aspect-ratio: 9 / 16; max-height: none; width: 100%; }
  .plate { padding: 24px; }
  .play-badge { left: 24px; bottom: 24px; }
  .twocol { grid-template-columns: 1fr; gap: 32px; margin-top: 48px; }
  .scope { grid-template-columns: 1fr; gap: 20px; margin-top: 48px; }
  .scope-list { grid-template-columns: 1fr; }
  .credits { grid-template-columns: 1fr; gap: 20px; margin-top: 48px; }
  .status-plate { grid-template-columns: 1fr; gap: 24px; padding: 28px 24px; margin-top: 56px; }
  .cta-row { flex-direction: column; align-items: flex-start; gap: 24px; }
  .cta-contacts { text-align: left; }
  .wordmark-bleed { height: 120px; }
}

@media (max-width: 480px) {
  .container { padding: 0 20px; }
  nav { padding: 12px 20px; }
  .facts { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition-duration: 0.01ms !important; }
}